I now look 5 years younger than my twin - Survey shows: Less gray hair is more attractive

Lars and Ole, identical twins from Norderstedt, Germany, used to look exactly the same. This changed a few weeks ago when Ole decided to address the grey in his otherwise brown hair by trying a new color shampoo. Today, both 47-year-olds still look alike, but Ole is perceived as much younger—and more attractive. The older twin, born 30 minutes before Lars, has restored his hair to its original brown shade using Alpecin Grey Attack Caffeine & Colour Shampoo. This change has been noticed by those around them. Ole has received numerous compliments on his fresh and attractive appearance. Unlike traditional hair dye, the results of this shampoo look completely natural.

A standout moment was at a barbecue when friends guessed Ole to be five years younger than Lars! Claudia, a new colleague who hadn't seen the brothers together before, was astonished to learn they were twins. "I enjoyed that, and it shows that hair color makes a difference," Ole said, laughing as he glanced at Lars.

Small Effort, Big Impact with Alpecin Grey Attack!

With less grey in his hair, Ole (right) is now seen as significantly younger than Lars. A street survey confirms the reactions from their social circle. When shown photos of the twins, most women surveyed thought Ole looked younger—and more attractive. Anne, a graphic designer, acknowledged their similarity but did not realize they were twins. She found Ole more appealing: "I just like dark-haired men. My husband has brown curls."

Katharina, a goldsmith, was equally surprised that the two were twins. She also preferred Ole's look over the gray Clooney style, rating him as more attractive.

Ole’s desire to reduce grey hair isn't unique. In a recent international survey (2024)* with 2,000 participants, over half said grey hair makes them look older or that they preferred not to have grey hair. Among 500 German men with grey hair, 58% wanted to address it.

How Does the Anti-Grey Shampoo Work?

Alpecin Grey Attack Shampoo gradually darkens hair with each wash. The special technology reduces grey hair, leading to a more youthful appearance. Dr. Erik Schulze zur Wiesche, Head of Research and Development at Dr. Kurt Wolff, explains: "The active ingredient 5,6-dihydoxyindole (DHI) is a precursor of the natural hair pigment eumelanin. When the shampoo is used, the color precursor penetrates the hair and forms dye chains through contact with atmospheric oxygen, similar to black eumelanin."

Essentially, the active ingredient reacts with air to form the colour pigment, leading to darker hair over time with regular use. Ole saw results within three weeks of daily use: "My grey strands darkened gradually, and my hair color now looks more intense overall. My hair also feels stronger," he enthuses. This is due to the caffeine complex in Alpecin, which supplies hair with energy, preventing hair thinning.

The shampoo's colour intensity can be adjusted individually. An application time of 2 to 5 minutes is recommended. Ole leaves it on for 5 minutes to maximise the effect. "I wash my hair every morning in the shower. Initially, I used the shampoo daily. Now that I've reached my desired color, I use it every second or third day," he says.

Lars' Perspective

Lars, a physiotherapist from northern Germany, has noticed the impact his twin's darker hair has, especially on women. "I didn’t mind my increasing gray hair, but in direct comparison with Ole, it’s quite noticeable now," he laughs. Could Lars see himself trying the Grey Attack Shampoo? "Sure, I like the natural effect. It doesn’t look artificial at all."

The Special Features of Grey Attack Caffeine & Color Shampoo

The practical application of the shampoo is a key benefit. The active ingredient is in the shampoo itself, allowing easy integration into a morning routine. The gradual darkening effect occurs without harsh chemicals like ammonia and hydrogen peroxide and avoids the time-consuming application of traditional permanent hair color, says Dr. Schulze zur Wiesche.

Tips for Best Results:
1. Daily Use: Use the shampoo daily, leaving it on for at least two, preferably five minutes before rinsing.
2. Patience: Results appear after 2 to 4 weeks of correct use. The hair will gradually darken over time.
3. Longer Hair: Longer hair absorbs color better, making the effect more visible.
4. Fine Hair Advantage: Thinner hair shows results more quickly. Thicker hair may need more time, so leave the product on longer.
5. Close the Bottle Tightly: To protect the color performance, always close the bottle cap after use. Once opened, use within 3 months.

Additionally, the shampoo’s caffeine strengthens hair, preventing hair thinning. With one product, you can cleanse your hair, strengthen your hair, and reduce grey hair. Step by step, you can regain more color—discreetly and efficiently.